Remember MySpace? Remember when Facebook was viewed as the
successor to it? That never really happened did it? Shall I stop with all they
questions? Not too long ago the Book of
Face did seem to be the best way for artists to promote themselves, hardly
requiring archaic devises such as websites and mailing lists at all. But
something has changed.
Whilst MySpace, for all its faults, did offer a central, on line hub for the modern artist, Facebook never really offered suitable replacement, less so now that teens, who make up a large sector of the type of audiences we are talking about, seem to be leaving it in droves.
Worse still Facebook charges artists to reach their own fans, a move it defends as necessary given massive increases in Timeline posts that are overwhelming users. That leaves artists with another difficult decision as to how to cut through all that noise, with frustration over why they have to pay in the first place.
Modern attitudes towards Facebook though, now mean that event pages, even for really exciting gigs, pass the user by without a second glance, yet a cat looking like a 20 century dictator, a plate of Confit of Salmon with new potatoes and a dill drizzle or a vague status along the lines of “why do I bother?” will generate so much buzz that it temporarily breaks the internet. (The correct response to that last one is either “ you okay babe?” or “hugs, call me.”)
Event pages were made for sharing, that’s how they work but when the bands can’t really be bothered (it’s the promoters job after all) and most of the “interested” or “attending” parties are either just trying to look socially active, have no intention of going or live in a different hemisphere, then maybe we need a new strategy. Being seen to go to gigs is the new going to gigs, it would seem. But where do we go now to find one central, all encompassing, music information resorce?