Metallica's Manager: 'YouTube Is the Devil'

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'If Someone Doesn't Do Something About YouTube, We're Screwed, It's Over', Said Peter Mensch,'Someone Turn off the Lights. It's Hard to Make People Pay for What They've Been Getting for Free. That's Consumer Behaviour One-Oh-One.'

More than 15 years ago - Metallica lead a public battle against the file sharing software Napster. Now, the band is once again upset about the way people are playing music online, but this time it’s the Band’s manager, Peter Mensch, that said: “YouTube - they're the devil," he told a BBC Radio 4 documentary on the music business. "We don't get paid at all."

Mensch is one of the well known managers in the business. Besides Metallica, his manages ‘Red Hot Chili Peppers’, ‘Muse’ and many others. 

"If someone doesn't do something about YouTube, we're screwed, It's over. Someone turn off the lights. It's hard to make people pay for what they've been getting for free. That's consumer behaviour one-oh-one."

According to the BBC, Mensch's arguments echo concerns raised in the annual report of the International Federation of the Phonographic Industry (IFPI), which was released last week.

It said there was widening "value gap" between the volume of music consumed on free, "user-upload" services - including YouTube, Daily Motion and Soundcloud - and the amount of revenue they generate for the industry. Mensch’s interview is a part of the new BBC Radio 4 documentary, 'The Business of Music', with Matt Everitt

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