New Look: Metallica Members Model Luxury Menswear

All photos by Zackery Michael

James, Lars, Kirk and Robert Are the New Faces of 'Brioni'. Will This Be a New Career Path? Here's the Men in Action

“We are beyond thrilled to have been invited to be the face of Italian luxury menswear powerhouse Brioni”, Metallica members wrote on their official website this week. 

“As they kick off their first creative campaign under the direction of newly appointed creative director, über cool style star Justin O’Shea.

“The black and white Queen ‘Bohemian Rhapsody’ inspired photos were shot last month in San Francisco by photographer Zackery Michael. We’re sporting Bespoke Brioni suits and tuxedos as well as sunglasses from their new eyewear collection.”