For musicians hoping to pursue a career in the digital age, video is not optional. It generates income, boosts marketing efforts, and builds artists’ fanbase. Yet video, even the simplest, is no easy feat to produce. Costs can easily hit four or even five digits for a produced music video. And how many lyric videos can one track have?
Enter utab for Artists, a set of proprietary technologies that creates cost-effective, sleek videos. These videos bring together visually representations of the chords, fingering, and lyrics, perfectly synched to the track. It’s a richer version of chord diagrams, in motion. These digital presence utilities expand artists’ options in a fast and cost-effective way, and are designed to turn listeners from passive fans to active music makers. All for less than you’d pay for a burger, fries, and a pint.
The process takes mere minutes. Artists who hold the rights to a track can upload a .wav or mp3 to the utab site, followed by the lyrics. A day or two later, the video arrives in the artist’s inbox. It can then be uploaded as the artist wishes, or streamed.
It’s an excellent opportunity for musicians to catch the huge segment of Active Music Lovers - those who are engaged with music and would like to learn, practice or just play along with their favorite songs.
utab sprang from a team of musicians who were also tech savvy, based in Tel Aviv. Using machine learning techniques, they created two separate technologies, one that could extract chords from any track, and one that could generate videos programmatically. The combination of both created a powerful yet inexpensive new tool for artists to engage fans in a more dynamic way, via play-along videos that are easy to follow and fun to use.
“Our main insight was that many musicians in the indie world find it truly challenging to maintain a robust digital presence,” explains utab CEO Ofer Oved. “These videos help make that less of a challenge, in a very economic way. We are an extra layer for musicians, to enhance their digital assets and may cooperate with platforms and companies that aim to help musicians with their business and marketing .”
utab creates programmatic videos based on several proprietary machine learning technologies. The service has teamed up with publishers worldwide to make sure the songwriters behind the videos’ compelling music get paid. Music lovers can start exploring and jamming at utab Chords & Lyrics.
utab partners with companies that would like to provide their users with a new exciting cross platform music service with no development Investment and in no time.